KONSEP RASIONALITAS KONSUMSI MUSLIM
DOI:
https://doi.org/10.30653/ijma.202661.165Keywords:
Consumption Rationality, Islamic Economics, Halalan ThayyibanAbstract
Era of globalization has reshaped the consumption patterns of Muslim communities.
This study aims to examine the rationality of Muslim consumption from the perspective of
Islamic economics, particularly through the principle of halalan thayyiban. A qualitative
approach was employed, relying on a literature review of recent journals and reports on Islamic
economics. The findings indicate that modern Muslim consumers consider not only economic
factors but also spiritual, moral, and social values when making consumption decisions. The
principle of halalan thayyiban serves as a standard of Islamic rationality, balancing worldly
needs with spiritual orientation. Nevertheless, the implementation of this principle faces
challenges from consumerist culture, social media influence, and limited access to information
within households. Awareness of religious values, nutritional literacy, and social support are
crucial for maintaining consistency in Islamic consumption practices. This study recommends
adopting a new paradigm for evaluating Muslim consumption rationality that emphasizes
welfare, ethical integrity, and spiritual blessing.
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